Oman and Qatar sign agreement to promote multi-destination tourism
In a significant move to strengthen regional tourism
collaboration, Oman and Qatar have signed a strategic partnership to promote
multi-destination travel, with a focus on luxury, cultural, and sustainable
tourism. The agreement was signed during the World Travel Market (WTM) 2025 in
London, marking a new chapter in the Middle East’s tourism landscape.
Under the agreement, Oman’s Ministry of Heritage and Tourism (MHT)—through its promotional brand Experience Oman—and Qatar Tourism—through its Visit Qatar platform—will collaborate on joint promotional campaigns and integrated tourism packages aimed at attracting visitors from key international markets across Asia and Europe.
Promoting complementary destinations
The partnership seeks to position Oman and Qatar as complementary
travel destinations, enabling international tourists to explore both countries
seamlessly in a single trip. Combining Oman’s natural beauty and heritage with
Qatar’s modern luxury and urban experiences, the initiative highlights the
region’s rich diversity and shared commitment to cultural excellence.
By developing integrated travel packages, the two nations aim to
offer visitors a unique and comprehensive journey through contrasting yet
connected experiences—from Oman’s deserts and coastlines to Qatar’s
architectural landmarks and world-class hospitality.
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Targeting key international markets
The joint tourism campaign will initially focus on Italy, Spain,
and China, identified as priority markets due to their strong potential for
outbound travel.
Italy and Spain are home to culture-driven travelers drawn to
destinations blending tradition and innovation.
China, with its rapidly growing middle class and increasing
appetite for luxury and experiential travel, represents a major growth opportunity
for both nations.
Through coordinated marketing, travel trade partnerships, and joint promotions, Oman and Qatar aim to increase visitor arrivals, extend stays, and boost tourism spending, while creating new opportunities for local businesses and employment.
Joint participation in global exhibitions
As part of their global outreach strategy, both countries will jointly participate in leading tourism exhibitions—including WTM London, ITB Berlin, and the Arabian Travel Market—to raise international visibility and attract global travelers.
The partnership will also include roadshows, co-branded events, and meetings with tour operators and media across target markets to foster collaboration and expand their global tourism networks.
Commitment to sustainability and cultural preservation
Oman and Qatar reaffirmed their shared commitment to sustainable
tourism, emphasizing eco-friendly practices and community engagement. The
collaboration will focus on eco-tourism, heritage conservation, and community-based
travel experiences that protect the environment while empowering local
communities.
Sustainability initiatives under the partnership will promote green tourism, carbon reduction, and the long-term preservation of natural and cultural landmarks, positioning both nations as leaders in environmentally responsible tourism in the Middle East.
Expanding luxury and wellness tourism
Recognized for their growing luxury travel sectors, both countries
will leverage the partnership to enhance visibility of their high-end tourism
offerings—from Oman’s luxury desert safaris and coastal retreats to Qatar’s
world-class resorts, shopping, and wellness experiences.
By combining these premium attractions into multi-destination
itineraries, Oman and Qatar aim to attract affluent travelers seeking authentic
experiences that blend comfort, culture, and sophistication.
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A new model for regional tourism cooperation
The Oman-Qatar partnership represents a forward-looking model for
regional tourism collaboration—one that unites countries through shared
resources, innovation, and cultural exchange. As global travelers increasingly
seek multi-destination and immersive experiences, this partnership strengthens
both nations’ positions as premier tourism hubs in the Middle East.
By deepening cooperation, fostering sustainability, and enhancing
global connectivity, Oman and Qatar are paving the way for a more integrated
and competitive regional tourism market, creating lasting benefits for
visitors, communities, and economies alike.
Source: https://www.travelandtourworld.com/